In 2010, he opened his garage, hand-built four miles of trail, and invited a small group of friends to show up on weekends and run. They did.

Jason Green didn't start Yeti Trail Runners to build a company. He started it to find his people. In 2010, he opened his garage, hand-built four miles of trail, and invited a small group of friends to show up on weekends and run. They did. Then they kept coming back.

What grew out of those early miles wasn't a race series — it was a community. People drawn together by sweat, dirt, and a shared willingness to go farther than made sense. Every January 1st, the Yeti Garage Club hosted the free Yeti Spaghetti Trail Marathon — a New Year's Day tradition that kept pulling more people in. Eventually that community became something official. The first registered Yeti event was the Yeti Snakebite 50 Miler. It didn't stop there.

Fifteen years later Jason still puts his mobile number at the bottom of every email. Because he believes in knowing every single Yeti by the time they cross the finish line.